video 2004, 3’42, in the collection of Tartu Art Museum
During the Soviet time women were celebrated as working-heroines: milkmaids, tractor drivers, factory workers etc. Feminine aspects of womanhood and everyday life were overlooked and some even tabood. Therefore it is not surprising that women in new independent and capitalist societies of Eastern-Europe are obsessed with the notion of femininity and ‘feminine beauty’. The women who achieve super-model like body and looks are the new post-socialist working-heroines. To achieve that they have to work hard and be dedicated. In my video I take an ironic look at this new work, juxtaposing it with the soviet period working womens’ work.